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"Very very interesting and unique idea. The market timing is perfect for a product like this."

About Others Online

The online display advertising market is broken. Advertisers want to reach the right people, yet for the most part all they can do is guess. The evidence is everywhere -- you see credit repair ads when your credit is exceptional, and T-Mobile ads even though you're already a customer. That doesn't work for advertisers, publishers or end-users!

Others Online allows advertisers to target people based on their attributes, rather than content based on its attributes. Here's how we're different from other behavioral technology providers:

• We're not an ad network. We partner with ad networks and make them work better.
• We focus on people, not content, and create very rich interest profiles for each user, going well beyond simple retargeting based on a page or site visit.
• Users have complete visibility to their profiles and not only the ability to opt-out, but also to edit and add to their profile. We even allow them to target each other!
• User profiles consist of industry-standard keywords, rather than proprietary categories.